Birthday, Anniversary, Annual SMS

Automatic SMS for staff & client birthdays, anniversaries, annual reminders via SMS

Set and forget, automated annual text messages. It operates from your account on our platform (your Control Panel), so there's no need to have your computer on as it sends from 'the cloud'.


Use for ANY annual event!

  • Birthday and Annual text messages sent at your scheduled times and dates
  • Easy to create, edit, delete and add new records
  • Have separate BDay Groups: eg for birthdays, annual events, reminders..
  • There's 4 merge fields for optional personalisation
  • Great morale booster for staff. Customers or members will love your great service!
  • Option to have replies forwarded to your email address free.

birthday annual sms setup screen

The Birthdays module is already setup in the SMS Express online platform.

All you need to do is create an account, add your people, make sure you have enough SMS credits, and the text messages will go out automatically at your scheduled times and dates.


Add numbers singly, or import a formatted spreadsheet.

  • If you have a lot of numbers, it's easier to create and format a spreadsheet and IMPORT this into the Birthdays module..but don't worry, this is easy to do.
  • You can download the Birthday Setup Guide PDF below. Pushed for time? Send it to us and we'll do it for you.

Help & Instructions

Please download the PDF User Guide for step-by-step instructions on how to setup a Birthday Group for sending annual SMS to your clients, staff, members etc.

Other ways you can use annual SMS reminders.

You also get 4 "merge" placeholder fields to super-personalise your texts.


Use for ANY annual event!

  • Insurance policy renewals.
  • "Time to service your car"
  • "Your rental renewal is due" text message reminder
  • "Your annual aircon service is due. Call or reply to book a time"
  • "Our huge Easter Event starts next week. Get your tickets here: www.sampleurl.com.au" (click to your website from the SMS)
  • "Merry Xmas..and don't forget we're open over the holiday period"
  • Footy or Melbourne Cup tips and sweepstake reminders
  • "School holidays start next week. Don't forget to..."
  • "Our annual fundraising dinner is on again. Book your tickets now: www.sampleurl.com.au"
  • "Jane your annual medical checkup is due. Call or reply SMS to make an appointment with Dr Chris."
  • Important seasonal reminders: "Fire season is almost here again"
  • Any annual events in your organisation? Use SMS to rally the troops!

Don't yet have an SMS Express Account?

Create your free account, and we'll add in 10 credits for you to test us out.