Affordable Bulk SMS for Australian Businesses
Trusted by Australian businesses, organisations, and clubs since 2008.
Cut through the noise. Reach everyone at once.
✓ Secure, reliable SMS platform - 99% uptime.
✓ Buy what you need - minimum is only $5!
✓ $0 setup fees - loads of free features.
✓ Pay-as-you-go - no contracts, no baffling 'plans'!
✓ Free inbound SMS - we don't charge for replies!
SMS Express Helps Australian Businesses
Communicate Efficiently With Their Customers, Members & Staff
No credit card required
Why Australian Businesses Choose SMS Express
SMS Express is packed with essential tools to maximise your SMS marketing.
You get the power without the complexity.
Everything You Need to Be A Mobile Communications Star!
SMS, MMS, What'sApp (coming soon!).
Free Replies
Replies to your SMS are free for you. Replies can also be forwarded to an email address.
Live Delivery Reports
Real-time detailed reports. Understand your campaign performance at a glance.
Smart Scheduling
Send SMS now, or schedule for a future time and date. Perfect timing for maximum impact.
Automated optout removal
Maintain a clean and compliant list automatically. Recipients can reply STOP or tap a hyperlink to add themselves to the OptOut list – handled automatically for you.
Custom Branded Sender ID
Option to show SMS coming "from" your business name. Easily apply for your branded sender ID from within your account.
SMS templates
Save time typing the same message. Create and store SMS Templates that you can use on the fly when sending SMS.
Developers - Free APIs
Our range of simple, secure, flexible APIs offers your business a platform to SMS-enable any app, website or system. Documentation & free tech support if you need it.
Virtual Numbers
Lease a dedicated virtual mobile number to establish a consistent brand identity. Perfect for incoming customer inquiries, MMS marketing campaigns, and building conversational pathways.
Auto Top-Up
Set up automated credit recharge so your campaigns are never interrupted.
Frequently Asked Questions
Some quick tips before you start..
How much does it really cost? Any hidden fees?
Just 7.7c + GST per SMS credit. That's it! No setup fees, no monthly fees, no contracts. You only pay for the SMS you send. Everything else (all features, support, etc.) is completely free. Total transparency - that's our promise.
How does SMS Express compare with competitors?
Unlike competitors who have confusing pricing tiers and monthly minimums, we keep it simple. One price for everyone. And you'll always speak to a real person here in Australia (Melbourne, actually) for support - not an offshore call centre.
Does my mobile number get used for anything?
No. We're an online platform which does not connect with or need your phone or number to send SMS. Your number does not appear on any SMS unless you specifically want it to (e.g. change the SenderID).
Can I send images & videos via your platform?
Yes, indeed you can. MMS costs a bit more than SMS though (35c vs 8.5c), so be aware of this. But you cannot argue that they look great! You will also need to rent a virtual number to enable MMS. You can do all this within your account. Just go to Messaging > Send MMS and request it.
How quickly can I get started?
You can be sending your first SMS in under 10 minutes! Just create your free account, and we'll add free credits. No credit card required to start. Our platform is designed to be intuitive - no training needed, but having said that, you can access the Help site from your account....or you can call us 7 days a week if you get stuck.
Can I use my business name as sender?
Yes! You can use a custom sender ID or your own mobile number up to 11 characters. You can apply for a Sender ID directly from your account in SENDERS.
How do I buy credits?
Super easy! Login and click Add Credit top right of the screen. We accept all major credit cards. You can also setup AUTO TOP-UP. Prefer to pay over the phone? No problem. Call us on 1300 668 287. We also offer EFT and corporate accounts.
What is a 'credit' anyway?
Credits are the 'currency' of SMS messaging. 1 credit buys a single text message up to 160 characters. This is also called a 'standard SMS' or a 'part'.
Think of sending a text message like writing a short letter.
- A short text (up to 160 characters) is like a small note. It costs 1 credit.
- A medium text (up to 306 characters) is like two small notes joined together. It costs 2 credits.
- A long text (up to 459 characters) is like three small notes joined together. It costs 3 credits.
- A very long text (up to 612 characters) is like four small notes joined together. It costs 4 credits.
So, the longer your message, the more credits it uses. In our platform you can actually send up to 612 characters using SMS, which is probably a little too long for a "short message"! But nice to have the option.
For example, to send a short text (160 characters) to:
- 1 friend: That'll be 8.5 cents.
- 10 friends: 85 cents.
- 100 friends: $8.50.
- 1,000 friends: $85.
You'll see a little counter in your SMS Express account that shows you how many characters you've typed and how many "parts" your message will be.
A helpful tip: If you want to save money, try to keep your messages short – no more than 160 characters. That way, each person you send it to only costs you 1 credit.
Fun fact: Text messages used to be limited to just 160 characters. Even though phones can now send longer messages all at once, the phone companies still charge us in those 160-character "parts."
I have lots of contacts. Will it take forever?
Importing your contacts is easy. Just put your contacts in a spreadsheet like Excel, with mobile numbers in the first column. Upload via Contacts > NEW CONTACT LIST. The system will guide you through the process (it's easy!), remove duplicates for you. And don't worry if Excel chops the 0 off the number - the system formats your numbers automatically. Any issues, you know we are always here to help you. Please call if you get stuck.
Ready to give us a whirl?
Create your account, and we'll pop free credits in. No credit card required.
Get Started with free CreditsQuestions? Call Kerryn: 1300 668 287